As the World’s largest independent tanning brand with over 25 years' experience in discovering and manufacturing revolutionary tanning products, it’s little wonder that Fake Bake is the go to tan for celebrities, beauty editors and salon professionals alike. The luxurious formulations contain the highest quality of premium ingredients, are free from artificial preservatives and parabens and clinical trials back up all specialist claims including anti-ageing. With a tan to suit every skin type, skin tone and lifestyle, we are truly the experts in creating that perfect tan. 

Fake Bake Self-Tan products contain the naturally-derived, premium tanning agents DHA, Erythrulose and DMI. Fake Bake Self-Tans also contain a cosmetic guide colour. This assists your application, showing you where you have applied the self-tan. It also gives your skin an instant sun-kissed look. However, this is simply cosmetic and washes off to reveal a gorgeous Fake Bake tan.

Fake Bake HQ have had our busiest January ever! Late December Fake Bake were once again the official tanning sponsor to the National Television Awards. A staple on the awards calendar, this glamorous event plays host to an array of celebrities, many of which we get the tan.